An Appraisal of Hashtag Neologisms in Nigerian Digital Discourse: A Comparative Study of Twitter Trends
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Background of the Study
Hashtag neologisms are rapidly emerging as influential markers of language innovation in Nigerian digital discourse. On Twitter, hashtags are not only used to categorize content but also to coin new words that capture current social and political sentiments (Nwachukwu, 2023). This study appraises the formation and dissemination of hashtag neologisms, examining how they arise from creative wordplay, blending, and abbreviation. Nigerian Twitter users employ these neologisms to succinctly convey complex ideas and foster collective identity, with trends often reflecting real‑time socio‑political events. The viral nature of Twitter accelerates the spread of these new lexical items, transforming everyday language and contributing to a dynamic online lexicon. By comparing multiple trending hashtags, the research aims to identify patterns in the creation of neologisms and assess their impact on communication and cultural identity in Nigeria (Oluwaseun, 2024).
Statement of the Problem
While hashtag neologisms are widely observed on Nigerian Twitter, there is limited systematic research on the processes driving their creation and their broader linguistic impact. The rapid evolution of these new terms, driven by digital activism and cultural trends, poses challenges for traditional linguistic analysis. This gap restricts our understanding of how online neologisms influence language change and social identity. Without a detailed investigation into hashtag‑based neologisms, the mechanisms of digital lexical innovation remain poorly understood, hindering the development of theoretical models that reflect contemporary language use (Ibrahim, 2023).
Objectives of the Study
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To identify and analyze hashtag neologisms on Nigerian Twitter.
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To explore the processes of lexical innovation and blending.
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To evaluate the impact of these neologisms on digital discourse.
Research Questions
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What are the common characteristics of hashtag neologisms?
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How are these neologisms formed and disseminated?
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What impact do they have on Nigerian online communication?
Significance of the Study
This study is significant as it provides a focused analysis of hashtag neologisms on Nigerian Twitter, offering insights into digital lexical innovation and language change. The findings will enhance theoretical models of language evolution in online contexts and inform strategies for engaging with emerging digital discourse, benefiting linguists and media scholars (Nwachukwu, 2023).
Scope and Limitations of the Study
Limited to Nigerian Twitter trends.
Definitions of Terms
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Neologisms: Newly coined words or expressions.
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Hashtag: A keyword or phrase preceded by the “#” symbol used to index topics.
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Digital Discourse: Communication conducted through digital media.
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